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Survey Research

By measuring behaviors or gauging attitudes, values and other characteristics through survey methods, an organization can come to a better understanding of the activities or perspectives of specific groups influencing business processes (i.e., employees, customers). Are there specific aspects of organizational culture that you need to know more about? Would you like to know more about the attitudes of your customers? What about the job satisfaction of current employees? Surveys administered before and after a change process can possibly show the effectiveness of a program. By hiring professionals trained in survey research, you can avoid many pitfalls and collect more meaningful information about the workforce. TV&C customizes surveys to fit the employer's needs, or work the methodology into other projects (e.g., attitudes about the performance appraisal system).

 
 
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Last modified: 10/19/2007
 
 
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